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Wednesday, January 30, 2013

THX Helps Tweak Home Theaters with New tune-up App

Ever wondered exactly why your TV doesn't look as good on your wall as it did in the store? THX wants TV viewers to get some of that sparkle at home. To help, the company just launched the tune-up app for iOS devices.

The new app is designed to walk the average consumer through adjustments on almost any TV, projector, or speakers. The end result should help home theaters owners achieve the best performance possible.

According to THX, the tune-up app has custom-designed video patterns and audio tests specifically designed by the company. Those tests will allow consumers to tweak a setup, based on the user's equipment and the room's lighting environment.

Using the camera on the iPad or iPhone, the tune-up app can walk users through video adjustments to color, tint, contrast, brightness, and even the aspect ratio. On the audio side, the app can reassure users that speakers are connected properly to a receiver, as well as confirm that all speakers are in phase.

THX says that the tune-up app is not designed to replace the abilities of a professional installer or graduates of the company's THX Education class. That said, it's certainly a neat option for those wanting to do a bit of AV tweaking -- and actually make an improvement.

"By using the THX tune-up app, sports fans, movie enthusiasts, gamers and even reality show addicts can confirm their TV and sound system are set up correctly. THX tune-up guides consumers simply and easily through picture and sound adjustments to get the best possible entertainment experience from their home system," said Sandra Benedetto, director of product management at THX Ltd. "We also included fun stuff, like links to THX cinema trailers and our signature 'THX Deep Note' sound that are bound to evoke envy on a newly 'tuned-up' system."

To use the THX tune-up app, you'll need to hook the iPhone or iPad to the TV, via the Apple Digital AV adapter or the Lightning Digital AV adapter and an HDMI cable or the Apple TV. Right now, the app works with the iPad 2, 3 and 4, with iOS version 5.1.1 or later, as well as the iPad Mini with version 6.0 or later. It also works with the iPhone 4, 4S and 5 or later and the iPod touch generation 4 or later, each with iOS version 5.1.1 or later. Android users can expect to see a compatible version of the app sometime this spring.

THX is offering the tune-up app now at the iTunes app store. To kick off the app, it's available for free -- but only for one week. Just in time for the big game! That offer is good from now through February 4, 2013. After that, THX tune-up will sell on iTunes for $1.99 per download.

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