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Tuesday, April 16, 2013

Report: Next gen Hyundai Sonata will maintain current core styling and evolve rather than change drastically


WardsAuto reports that Hyundai is planning to maintain the core characteristics for its next generation Sonata midsized sedan as the brand has concluded that they hit the spot with the current design language.

“I think we found a design language that works, the ‘fluidic sculpture’ stuff, so I would is not pulling back in any way. It’s more continuing to refine on that same trajectory that we’re on,” John Krafcik told WardsAuto, Hyundai USA’s current CEO. “If you look at the prior-generation Sonata, (it) had nothing in common (with the current model). This (new) car, you’ll look at and say, ‘Oh yeah, that’s a Sonata. I get it. That’s cool.’”


Sales seem to have slipped just a slight bit as Hyundai concentrated their production on their compact Elantra to meet demand. But still, Krafcik reports that the Sonata sales are still strong, even with some new competition on the block.

The Hyundai Sonata is by all means an attractive car and despite the fact that it’s a couple years old, you certainly wouldn’t be able to tell right off the bat. It will be a car that will age far more gracefully than any other Sonata of the past has aesthetically. And that’s a great thing.

Krafcik said that we could expect the new seventh generation Sonata by next year.

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