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Sharp Unveils New HDTV and Ultra HD TV Models at CE Week


Sharp will ship the UD27 line of AQUOS 4K Ultra HD TVs in 60- and 70-inch screen sizes, starting in September 2014.

Hot on the heels of Samsung's new Ultra HD TVs, Sharp Electronics has come out to New York's CE Week to make a few big announcements as well.

First and foremost, the company just debuted the UD27 line of Sharp AQUOS 4K Ultra HD TVs. Available in 60- and 70-inch screen sizes, each set comes packing a native 3840x2160 resolution and SPECTROS Rich Color Display technology. The latter promises a 21 percent wider color spectrum over your typical LED HDTV, which should result in more lifelike landscapes and natural skin tones.

New for this lineup is AquoDimming technology for a better contrast and stronger dark images. It also has Sharp's own Revelation Upscaler, which promises to transform any HD source into an UHD resolution.

Other features include support for the latest HEVC (H.265) encoding technology for 4K streaming content, four HDMI inputs that can accept native 4K (3840 x 2160) signals at up to 60 frames per second (fps), and three USB ports.

The Sharp AQUOS 4K UD27 also ships with SmartCentral 3.0, the company's latest Smart TV platform. Besides access to apps such as Netflix, HuluPlus, YouTube, Pandora, Rhapsody and more, this option can make recommendations based on your preferences. It even has a pictorial smart guide, with search available across live TV and streaming services.

Each of the new UD27 also works with the SmartCentral 3.0 mobile app for iOS and Android devices. This free app allows viewers to connect smartphones and tablets to Sharp AQUOS TVs for access, control and even to share videos, pictures and music from your connected portable.

Sharp is also expecting this line to ship with THX 4K certification, although it hasn't been given that just yet. However, you probably remember that Sharp's AQUOS 4K Ultra HD UD1 line got the honor when it was first introduced in June 2013.

Sharp's has priced its UD27 line of AQUOS 4K Ultra HD LED TVs at $2,999 for the 60-inch model and $4,499 for the 70-incher. Both sets will start shipping in September with a 0.4-inch-wide bezel, a brushed finish, and a table stand.

Also worth mentioning is that Sharp is planning other non-UHD TVs as well. The company has redesigned a few of the large-screen versions of its AQUOS LED HDTV line, adding the new 0.4-inch bezel, a narrow footprint, and the SmartCentral Apps.

The new AQUOS HD 660 line will be available in 60- and 70-inch screen sizes. That 60-incher promises to deliver 20 percent more screen area than a 55-inch class TV, for just $1,199. The 60-inch model is expected to show 14 percent more screen area than your typical 65-inch TV. That one has an MSRP of $1,999. Available this September, each set also has a full 1080p HD image, a 120Hz panel, three HDMI inputs, and one USB port.


 The new AQUOS HD 660 line will be available in 60- and 70-inch screen sizes as well.

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