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Monday, July 7, 2014

SCiO will now help analyze a product’s contents


Israeli investor Dror Sharon has spearheaded the creation of a new device that will change the way consumers shop. The device is a scanner machine which compiles a massive collection of data and in turn, allows users to analyze the physical matter which exists around them.

The device which is still in its stages of infancy, can actually tell you the physical composition of anything around. So, for example, if a buyer wants to know the chemical composition of  a particular brand of cheese, then all he/she has to do, is to make use of the device which will give a detailed account of the cheese’s composition.

Sharon, the CEO and founder of Consumer Physics said, “We wanted to find applications where people have the most visceral connection to the world”.

The gadget has been named as the SCiO which is an infrared spectrometer and is the size of a thumb drive. The device is marketed for applications on food, pharmaceuticals, horticulture and even for the health of plants.

The users have to just point out the wand like device and click, after which it will show – for example –  how many calories a piece of cheese has. It might even help to determine when a tomato will reach its peak ripeness. The device has been named after the Latin verb ‘to know’.


Sharon has been able to raise more than $2 million from more than 11,000 supporters with the help of the crowd funding platform Kickstarter.

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