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| The SERIF TV comes with legs, which can be detached so it can sit on a shelf or credenza. Photo: Samsung. |
We're used to seeing TVs with a pretty picture. Otherwise, most of
today's sets sort of look the same. If you're worried that typical TV
shape won't match your decor or mood, take a peek at what Samsung Electronics has just started selling. The company just debuted the Samsung SERIF TV, a 4K TV that's designed to blend right into the design and furniture of just about any room.
Samsung recruited help from Parisian design duo Ronan and Erwan
Bouroullec, in order to make the TV look as good on the outside as it
does on the screen. Even the look and feel of the remote was part of the
project. Initially available as a lone 40-inch TV, the Samsung SERIF TV
has a profile that looks like a capital I. That form factor allows it
to be placed on top of a credenza or you can use the attachable legs to
transform the unit into a piece of furniture.
Besides a 4K image, the Samsung SERIF TV features HDR Premium
technology for better color and brightness. It also has a quad-core
processor to deliver Smart TV features with ease. There's even a new
Curtain Mode interface that can put content on the screen "to give an
abstract impression of what is happening in the background." It's sort
of like shutting off the TV, without actually shutting off the TV. That
way, you can still access other TV features, such as the clock,
Bluetooth speakers, and even a photo gallery.
"Stunning picture quality and crisp sound clarity are what consumers
expect from Samsung. However, our research also tells us that there is a
subset of consumers, largely underserved by the TV industry thus far,
who care just as deeply about design and how their TV complements the
aesthetics of their home environment," said Dave Das, senior vice
president of home entertainment at Samsung Electronics America. "The
Bouroullec Brothers share and embrace our vision of merging design and
technology and we are pleased to introduce the SERIF TV to the U.S.
market via a strategic group of retail partners in the design and
furnishings world."
A white version of the 40-inch SERIF TV (which also goes by the model
number UN40LS001AFXZA/UN40LS001CFXZA) will start selling in August 2016
at Vitra, Bo Concept NY, and Ligne Roset stores. However, both the
white and an exclusive blue model are currently available through
Samsung.com and the MoMA Design Store. Both options are priced at
$1,499.
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| The SERIF TV's I-shaped profile delivers a sturdy base at the bottom and a small shelf on the top. Photo: Samsung. |
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