Skip to main content
Loading...

SALES - forever & ever Music Album Reviews

On their second record, the Orlando duo create a world of cozy, minimalist pop.

In SALES’ world, everything has its place. Unlike the messy shelves of a discounted goods rack or the garish neon stickers on clearance markdowns that the moniker suggests, the Orlando duo make shipshape indie pop with a sleek packaging. Since forming in 2013, singer/guitarist Lauren Morgan and producer/guitarist Jordan Shih have taken their time sharing music as an independent and self-managed entity, releasing a steady stream of singles and EPs before dropping their self-titled debut in 2016. Before SALES, the band’s every element was coordinated: the color-block collage artwork, the tight-knit trip-hop production, Morgan’s insouciant singing style. The aesthetic-heavy product gained them a following online, all without the help of a label or promoter. Now, as the duo return with their sophomore album, forever & ever, SALES’ mellow perfectionism is beginning to loosen, allowing their songwriting to capture a wider emotional range.

Written, recorded, and mixed between their two bedroom studios, forever & ever spends as much time exploring dream pop airiness and electronic minimalism as it does romanticizing its guitar parts. A song like “You Look Well” centers around a simple guitar melody and Shih’s thudding electric drums, creating a heavy fog over the course of the song as the melody lodges itself in your brain. Much of that haze comes from Morgan, who sings in a nonchalant manner that favors the plump yet hushed enunciation of Beach House’s Victoria Legrand. On standout single “Off and On,” her voice skates across the bare and looping guitar lines, transforming what could be misread as an homage to the xx into a more personal song. The duo’s dexterous guitar-work prioritizes sparse melodies and every song sounds comfortably bare, steeping in its own cozy, minimalist pop space.

The skill with which SALES employ their drum machine (cheekily referred to as their “third, uncredited member”) gives the conventionally robotic instrument the illusion of being ambulatory. During “Talk a Lot,” short hi-hat taps and staccato bass-drum kicks take on the life of a jazz drummer while Shih and Morgan harmonize guitars. It sounds like there’s room to improvise, but every note and its delivery feels purposefully chosen to give the album its crisp, clean sound.

The album pulls focus toward the blasé emotion in Morgan’s voice. She overcomes day-to-day problems, sanding them down until they lose their edge, but her words are too breathy to completely decipher. So as the album opens with one of those reflections (“You work in the mornings/A boring 9-to-5/And you’re spent”), SALES make it clear that this time around they’re zoned in on a larger feeling, not a smaller moment. By setting abstract emotions against a perpetually chill backdrop , SALES create a world of lo-fi pop on forever & ever that’s perfectly pristine yet easy to get lost in all the same.

View the original article here

Comments

Related Posts Plugin for WordPress, Blogger...
Loading...

Popular posts from this blog

2019 BMW i8 Review

The 2019 BMW i8 is a head-turner for its looks, which hides its plug-in powertrain. That’s good or bad, depending on your priorities.Even among six-figure cars with two doors, the 2019 BMW i8 steals stares. That could be because of the dramatic wing doors and futuristic shape, its laser headlights at night, or the 2019 i8’s silent propulsion for up to 18 miles.
Or it may steal attention because, even after more than four years on sale, it’s a very rare sight.

LG G5 Review In-Depth

Can LG take on the Galaxy S7 with a metal design, dual-cameras and an accessory slot? Here's our first LG G5 review, focusing on LG G5 design and build, LG G5 specs, LG G5 cameras and LG G5 software and apps.
Alongside the Galaxy S7, the LG G5 is one of the biggest phones (not literally) to launch in 2016 – and we're not just talking in the Android world. It's one of the heavyweights and LG will be looking to set the market alight with the G5's alternative and innovative modular design.

BlackBerry KEYone Review

BlackBerry soliders on with a curious Android device that gets nearly everything right. It’s not for everyone though, in fact, it’s not really for anyone. But if you want a physical keyboard you will absolutely love it.
Should I Buy The BlackBerry KEYone?
But then, the KEYone is the best BlackBerry phone for years. It has (finally) successfully melded classic BlackBerry design with the necessary mix of Android and nostalgia. Importantly, the latter is only faint this time – this is a device for 2017, not 2007.If you love your iPhone or Samsung, you’ll hate the KEYone and won’t even consider buying it. But if you’ve made it to the end of this review, chances are you’re weighing up a buy. If you think you’ll love the BlackBerry KEYone, then I’m pretty certain you won’t be disappointed. You’re part of a minority, but finally BlackBerry has a phone for you that doesn’t force you to compromise.

Xiaomi Mi A2 Review: Xiaomi Meets Android One

Users outside China and India aren't especially familiar with MIUI, but when you combine Xiaomi hardware with Android One the results are quite something. Check out our Mi A2 review for full details on this impressive budget smartphone.
Should I Buy The Xiaomi Mi A2?
The inclusion of Android One makes Xiaomi phones so much more easily accessible to UK- and US users - and that's a very good thing, finally allowing those outside its main market territories a taste of what else is out there. The Mi A2 merely whets our appetite for what's coming our way when Xiaomi officially launches in the UK on 8 November.A fantastic budget phone, the Mi A2 is just £199 and easily obtainable from Amazon. It combines decent build quality with a nice display, good all-round performance and a well-specced trio of cameras. It out-specs and out-performs every other phone in our budget smartphone chart.

Apple iPhone XR Review

If you aren't sure you are ready to leave the Home button behind and embrace Face ID, think again. We'll tell you why the iPhone XR is worth the sacrifice - especially because it's just as good (if not better than) the iPhone XS. Find out more in out full review.
Should I Buy The Apple iPhone XR?
The iPhone XR brings Face ID to the masses. We’re sure people will continue to rebel against the lack of Home button, but eventually we expect them to come round and embrace the larger screen, Portrait mode (front and back), animoji and memoji.We have no doubt that this will be a popular iPhone and it deserves to be. The only question is why would anyone buy an iPhone XS when the iPhone XR is just as powerful and has a bigger screen.

Like Fan Page